A Brief History of Marketers
Complimenting Your Business Email Marketing Efforts with Business Texting-The Reasons for this Strategy
Any marketing initiative will work perfectly when it is integrated with other marketing channels as compared to when just a single channel is used. One perfect area to illustrate this idea is with the use of the two marketing models-SMS marketing and email marketing. Marketing via email messages nowadays has been turned out to be a specialized field and role. As a matter of fact, with the relevant email content, you will be in a position to maintain a steady relationship with your customers. What’s more interesting is the fact that has been established that a good percentage of the email messages, marking over 50% of the email messages, are nowadays opened on mobile devices that are nowadays widespread such as mobile phones and tablets. This is certainly amazing a piece of information but more surprising is when you look at it in comparison to the rate at which SMS’s are opened using the very same mobile devices which is established to be over 98% of the messages. Even though each of these methods present their own unique benefits, there are some elements in them that are shared that as such make them make a combination of marketing techniques that will bear your business very sure results. There are quite a number of the email marketing initiatives that actually benefit greatly and get better results when they are supported by business texting and we will see some of them touched on below.
The Text-to-Join Campaigns, which are basically an appeal message to your target customers to subscribe to a service are an example of what email messages will benefit from business texting. All that you will be supposed to do is to make sure that after you have sent out emails to your target audience to their email addresses you have it followed with a business text message appealing to them to join your subscription list. Considering the fact that a high number of the sent out messages to many is often read in such a short period of time, in fact it is said that over 90% of the messages are read in about one or two minutes, by sending out the business text messages, you will have really improved on the chances you stand to receive a positive response from your target audience. The use of the business texting to link up with your customers allows you to piece your list and as such be in a very good position to send out targeted messages.
The other area where you will quite see business texting of great benefit and use will be when you are to send out business event invites. After you have sent the email to the customers and expected attendees to the event formally via their email addresses, you will then need to follow it up, a day or two to the D-day, with a business text or SMS to remind them to attend.