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Why Digital Marketing is Important

When it comes to achieving short-term and long-term business goals, digital marketing plays an important role. What is digital marketing? Digital marketing is considered the umbrella term for all online marketing effort, as well as using modern and high-technological devices such as smartphones, tablets, desktops, laptops, and other computer systems. Businesses are able to leverage in various digital platforms such as social media, Google search, email, and have their own websites, a way to connect to previous, new, prospective, and current customers. Based on studies, consumers have doubled the percentage of their online presence as compared to the percentage ten years ago.

What are the most common tactics and assets of digital marketing? When it comes to the assets a business have in the form of digital marketing, they include social media platforms (Twitter, Facebook, LinkedIn, Instagram, and others), business website, blog posts, interactive tools, whitepapers and e-books, infographics, lookbooks and online brochures, and branding assets such as fonts and logos. The examples of digital marketing tactics include Search Engine Optimization or SEO, internet marketing, email marketing, marketing automation, content marketing, inbound marketing, social media marketing, affiliate marketing, Pay-Per-Click, Native Advertising, social media marketing, and online PR.

Search Engine Optimization or SEO refers to the process of website optimization to gain higher ranking in Search Engine Results Pages or SERP. SEO is a very effective digital marketing solution to gain more visitors to the site or higher traffic, as well as leads, conversions, and sales. Content marketing aims to generate more customers, brand awareness, traffic growth, and lead generation through promotion and creation of content assets. As a full-funnel tactic, inbound marketing aims to attract, convert, close, and delight customers with the use of online content. Social media marketing refers to the brand promotion through content creation in various social media channels for the objective of driving traffic, increasing brand awareness, and generating leads for your business. By the term Pay-Per-Click, it involves paying the publisher each time your business ad is clicked. You can also promote your products and services through affiliate marketing, wherein other website owners get commission every time you gain customer through their website by posting your banner on their website.

Native advertising are advertisements that are content-led, featured on a platform and contents that are not paid. A good example is BuzzFeed sponsored posts. In marketing automation, a software is used to automate marketing actions. Marketing automation is a type of digital marketing tactic that greatly saves time and effort in doing repetitive actions such as sending emails, blog posting, social media posting, and various website actions. Your business is our digital business, and we will help you grow and become more succesful though diffrent digital amrketing strategies we are offering today.

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