Why Aren’t As Bad As You Think
Benefits of Using eCommerce Price Monitoring
Any small spark could lead to greater changes. Chain reactions have tendencies in starting with small changes and this will also potentially lead to drastic changes that may affect others. This would be true for the online retail industry.
The eCommerce actually comes with many changes. Each day, retailers need to modify prices, costs, discounts and many more. All are in fact designed with positive intentions but this will affect any unintended stakeholders like manufacturers where they will purchase products. When the retailers have hard time to cut out the costs and depleting margins, manufacturers pays the price.
For one to protect the prices of their items as well as in upholding brand equity, a manufacturer implemented minimum advertised price (MAP) policies. Such agreements between the manufacturers and retailers which establish a price floor which retailers could never advertise. An automated Amazon price tracking is the best way to go with and some reasons of it are as follows:
Preserves the Brand Value and Price
If you ever pull back data in real time, you could potentially stop future MAP violations from ever starting through MAP monitoring. This will actually help to uphold brand value and also the price perception as the manufacturer. In case a retailer will drop the price of the products, there are actually a lot of people who are actually destined to follow it. If that ever happens, your brand will be cheapened by various retailers.
When you catch various MAP violations after it has occured, the consequences can something be hard to erase. After catching different MAP violations after it has occured, the consequences can actually be hard to erase. The consumers mostly notice price increase as frequently as its price decrease and if they will ever notice that the products price going up after discounted for a long time, the negative consequences could ensue.
Improves Future Business Relationships
When you give the MAP policy with some enforcement, you will then be able to improve negotiations with retailers. When you catch MAP violations after this has occurred with automated price monitoring system will not make the MAP look flimsy towards retailers. A retailer is going to understand that they will not acquire a short end than the competitor and will also not accuse you to selling products with different terms and prices.
The negotiations are going to be smoothed out but competitions could become less intense. If you stop MAP violations before it becomes too late could curb on the price wars and to extinguish competitive the war between retailers.
The automated Walmart price tracking solutions are going to give product prices support for them to prevent future price wars. With an automated price tracking solutions, a manufacturer will rest easy knowing that MAP violators will be dealt with automatically.
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